Implementing a solid Pinterest marketing strategy can be a total game changer for your business!
It can boost your traffic, increase sales, and build brand awareness.
We saw a HUGE increase in traffic when we finally got on the Pinterest bandwagon 2 years ago and started promoting our content on the platform.
It quickly became clear that PINTEREST is where our customers hang out. Honestly, we were kicking ourselves that we didn’t develop a Pinterest marketing plan sooner.
Fast forward to now, and the strategy we developed (through a lot of trial and error) has skyrocketed Beenke to over 10 million monthly Pinterest views (over 30 million monthly average to be exact)… and that’s ALL ORGANIC traffic!
As a business owner or marketer, you want to continue to increase your reach and engagement and get your product/service discovered by new customers. Pinterest is the often underestimated platform that can get you there.
Pins have an extremely long life-span. In fact, several Pins we produced over a year ago continue to go viral and are some of our top traffic generators.
And we are talking MILLIONS of views – for a single Pin!
Pinterest functions more like a search engine than a social media network, which means with the right SEO strategies in place, your content will continue to gain authority over time and show up in customer’s search feeds for years.
Pinterest is a powerful tool for both capturing new leads and keeping your existing customers engaged with your brand.
In other words, don’t wait to take advantage of all the benefits Pinterest has to offer!
If you’re feeling too time-crunched and overwhelmed to take on a new project, or if you’re unsure of where and how to start – we get it. Once upon a time we were feeling the EXACT same way you are now.
But then we dove headfirst into the deep end, and spent countless hours researching, testing, and trying different tactics to get us where we are today.
The good news? You don’t have dive in without a plan – so don’t panic! We’re going to share some of the secrets we learned along the way in our Pinterest Marketing Strategy Checklist.
Get Your FREE Pinterest Marketing Strategy Checklist NOW!
What Is Pinterest Marketing?
Pinterest marketing is using Pinterest as a tool to increase the awareness of your business.
And despite what you might think, Pinterest marketing isn’t just for bloggers… it’s for ANY business looking to increase their audience by utilizing a visual platform.
Pinterest drives organic traffic back to your website and helps increase the overall awareness of a brand or business.
Basically, Pinterest can get your product or service FOUND by the people in your target market – which in turn, boosts traffic and sales!
Let’s look at the stats:
No matter what size business you have, if you want free traffic, or you have something to sell — especially if you’re selling to women, you need to be on Pinterest!
After all, Pinterest reaches 85% of all females aged 25 to 54 in the United States, which is more than Instagram, Snapchat and Twitter. And its women who make the majority of buying decisions for the home.
In addition, 55% of Pinners say they are SPECIFICALLY LOOKING for products and services; that’s 4x more than other platforms!
78% of Pinterest users say that content from a business helped them make a better purchasing decision, and 60% say they’ve discovered a new brand or product while navigating the platform.
Plus, Pinterest users spend 29% more on purchases than those from other social media sites.
So not only do they find more, they spend more too!
Pins last 1,600 times longer than a Facebook post, and Pinterest ends up driving 33% more traffic than Facebook proportionately. Insane right?
How Pinterest Marketing Works
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website, blog, online store, or other content.
Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking to increase traffic to your website or product page.
Pinners typically use the platform to save ideas and products they like that inspire them. It’s also used to bookmark articles, blog posts, or other content users want to save in order to read later.
Pinterest is different from other “social media” networks because it behaves more like a search engine, and focuses more on research, inspiration, and ideas.
In fact, did you know that Pinterest is responsible for 65% of all sales from social media? That’s right, it generates more sales than any other platform!
Pinterest offers businesses some of the best ROI available in online marketing.
Why? Because Pinterest is hyper-focused on giving users the content they are most interested in based on their search history.
This means with the right SEO tactics; you can use Pinterest to effectively capture the interest of potential customers.
Before going into further detail, you should know that Pinterest is a long-term game that requires preparation, patience and a strategic approach. It takes a while to get traction and conversions on Pinterest, especially if you only market organically.
But it is possible to speed things up a bit through paid advertising, or by hiring a Pinterest marketing expert like Odd Swan Media to help you develop a winning Pinterest marketing strategy, set up or manage your account.
When done right, Pinterest will send potential customers to your site for months, and even years to come!
Pinterest Marketing Strategy
Set Your Marketing Objective(s)
This is a great place to start. To measure the success of your Pinterest marketing strategy, you need to be clear on your objectives.
Typically, businesses use Pinterest to:
- Increase traffic
- Build brand awareness
- Boost sales
- Deliver an action or lead
Write out your objectives and have them firmly in mind as you map out your Pinterest marketing strategy.
Also, keep in mind that there is no one-size fits all strategy when it comes to Pinterest marketing. It all depends on your business niche, your target market, the maturity of your Pinterest account and your overall Pinterest activity.
However, the following high-level approach can provide a practical starting point for most businesses.
Pinterest Account Set Up And Strategy Development
Once you’re business objectives are clear, it’s time to optimize your Pinterest account and website.
To be successful on Pinterest, at a minimum you’ll need to complete the following:
- A professional, mobile-responsive, and optimized website.
- Pin-worthy web content.
- Develop a solid keyword and hashtag strategy for your brand.
- Set up a Pinterest business account with a fully optimized profile.
- Create optimized boards on topics relative to your target audience.
- Develop a Pin design template and style guide for your brand including fonts and a color palette.
- Create eye-catching Pins with optimized Pin descriptions.
- Apply for rich Pins and install the Pinterest Save button on your website.
- Develop a Pinning calendar and Pin schedule.
- Determine a paid vs. organic Pin strategy for your business.
- Research your competition!
- Cross-promote your Pinterest page to other socials, your website, and email list.
- Determine the analytics you will track and use to measure campaign results and ROI for your Pins.
- Keep testing, monitoring and tweaking your Pinterest marketing strategy for improved performance!
The BIG Takeaways
Pinterest is a powerful tool to drive traffic and increase sales – but success on Pinterest will not come if you don’t start with the end in mind and have a solid strategy in place.
Before starting with paid advertising on Pinterest, master organic growth first. It is important to understand how the platform works, or hire a professional that does.
Pinterest is a long-term game that requires preparation, patience and a strategic approach.
When it comes to developing a winning strategy for your business – there is no substitute for research, analytics, and testing!
Testing and research are the foundation on which successful campaigns are built.
We continuously monitor reports and several platforms for analytics and use that data to tweak our plan for better results. We’ve also spent many years researching and comparing our own methods to those of other successful digital marketing experts.
It is this multi-pronged approach that enables us to take Beenke to over 10 million views a month on Pinterest!
Get Your FREE Pinterest Marketing Strategy Checklist
You’ve got nothing to lose, and potentially MILLIONS of customers to gain.
