Five-year-old Alice was looking for clothes in the girls’ section of the Gap and wasn’t very impressed with what she found. She wanted robots or dinosaurs but instead was faced with very girlie options like flowers and rainbows. She dictated a letter to the company asking if they could maybe make more gender-neutral clothing options instead of just boys versus girls.

Then the internet went bananas. Alice’s letter went viral; appearing in the Washington Post, Huffington Post Parents, and Today Online (to name a few). Alice’s penchant for superheroes, bugs, and the color red obviously struck a chord.

What happened next? Jeff Kirwan, Gap’s chief executive, got wind of Alice’s request and wrote back to the young girl! Check out Alice’s story’s happy ending.